The course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies, allowing you to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion of the course, you will be able to:
- Demonstrate a thorough understanding of the latest marketing theories and practices, along with a broad understanding of the law and its role in society.
- Demonstrate in-depth knowledge of complex modern business concepts, functions and procedures as well as contemporary issues and challenges.
- Understand and identify the laws that impact marketing initiatives in business, and other relevant legislation and case laws.
- Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
- Demonstrate an understanding of and the ability to apply classical and contemporary principles of marketing and communications within business planning.
- Demonstrate intellectual and transferable skills, especially those relevant to the practice of marketing and communications, including analytical, critical, individual and team skills.
Intakes:
January & September
Entry Requirements:
To enrol in this course, you are required to have a minimum of:
- 5 SPM Credits (including English), and
- 2 A-Level Passes (min. DD) / 2 STPM Principals (min. CC) or its equivalent; or
- A Pass for the South Australian Matriculation programme (SAM) or the Australian Matriculation programme (AUSMAT) (min. aggregate of 50%); or
- 5 credits (min. Grade B) in the Unified Examination Certificate (UEC); or
- A pass in the Foundation in Arts or Science programme accredited by an Institusi Pendidikan Tinggi Awam (IPTA) or Institusi Pendidikan Tinggi (IPTS); or
- A pass with a min. of 10 units in 5 subjects with a score of not less than 50% in the New South Wales (HSC) programme; or
- A Diploma from an Institusi Pendidikan Tinggi Awam (IPTA) or Institusi Pendidikan Tinggi Swasta (IPTS); or
- A pass in the matriculation programme of an MQA-accredited institution with a min. CGPA of 2.0; or
- Any other qualification that meets the Ministry of Education’s requirements, and
- IELTS Band 6.0 or equivalent.
* Candidates are expected to be proficient in English and Mathematics, equivalent to O-Level credits.
You will be exposed to a number of critical areas over 3 years and will be assessed through a combination of assessments and written examinations.
year 1
- Marketing Principles
- Business Environment
- Managing Finance
- Legal Systems
- Management and Marketing Skills and Analysis
- Law in Action
- The Law of Obligations
year 2
- Consumer Behaviour
- Marketing Management
- Business Law
- Company Law
- Strategic Marketing
- Managing Research Methods
- Corporate Governance
year 3
- Marketing Communications
- International Marketing
- Law of Contract
- Digital Marketing
- Applied Marketing Management
- Labour Law
* The subjects listed are merely indicative and may be subject to change. Additionally, you are required by the Ministry of Education Malaysia to complete Mata Pelajaran Umum (MPU) subjects.
Tuition Fees Structure
| Malaysian Students (All Inclusive Fee) |
Year 1 : RM 20,000
Year 2 : RM 20,000
Year 3 : RM 20,000
|
| International Students (All Inclusive Fee) |
Year 1 : RM 25,000
Year 2 : RM 25,000
Year 3 : RM 25,000
|
* The fees above do not include living expenses and accommodation. The examinations fees stated applies to both Malaysian and international students. All fees listed may be subject to change. Payment can be made by Cash, Cheque, Credit Card or Instalments. Kindly enquire about the 0% Interest Payment Plans that are available.
Examination Fees Structure
| Aberystwyth University Fees |
Year 1: RM 4,800
Year 2 : RM 4,800
Year 3 : RM 4,800
|
